Web Analytics & Data Services
Multi-Channel Reporting
Access your performance statistics in a single, real-time interface. No more waiting for weekly reports, piecing data together in Excel, or dealing with partial information. Using Super Metrics integrations, we combine numerous data sources in a customized Google Data Studio or Google Sheets report.
Historical Insights
Data sets and reporting are only useful if they provide meaningful insights. Lateo’s team work to discover data-driven improvement opportunities across your entire marketing approach, working proactively on performance improvement.
Lead Quality Reporting
Business-to-Business (B2B) marketing is a complex environment and the sales funnel has many ‘moving parts’. Lateo’s team integrates your lead quality data from systems like Salesforce, Marketo, and Hubspot, giving you a clear view of which marketing traffic source a quality lead is coming from. With successful re-targeting and re-engagement strategies, we will also assist you to rethink your entire marketing funnel.
Would You Like To Have Better Analytics?
Web Analytics
Services Offered
Our intelligent and completely customizable dashboard offers you a 360-degree view of the tracking metrics which add significant value to your digital marketing strategy. Lateo’s team of marketing experts will implement consolidated tracking and reporting for you, including metrics like revenue, order value, collateral downloads, webinar registrations, video views or content engagement.
Our web analytics services include:
- Analyze existing analytical data
- Setup Google Tag Manager
- Setup Google Analytics
- Define Google Tag Manager events
- Define Google Analytics conversion goals
- Build a reporting template on Google Data Studio
- Link Google Data Studio with ad platforms of Google, Facebook, Twitter & LinkedIn
Your reporting efforts will be ineffective unless the decision-making data and insights are truly meaningful. To successfully modify your digital marketing, it is critical to assess the data collected against your expectations. Lateo can handle this for you by providing a variety of analytics:
Our web analytics services include:
- Analyze existing analytical data
- Setting up Google Tag Manager
- Setting up Google Analytics
- Define Google Tag Manager events
- Define Google Analytics conversion goals
- Build a reporting template on Google Data Studio
- Link Google Data Studio with ad platforms of Google, Facebook, Twitter & LinkedIn
