ABOUT 

Meet Dale Langan

Founder of Lateo Solutions. Building the systems behind sustainable business growth.

I help organisations improve visibility, acquire more customers and build marketing systems that scale.

Over the last two decades, I’ve worked with organisations across defence, government, education, legal and ecommerce sectors, helping them improve visibility, acquire customers and deliver measurable commercial outcomes across the UK and Australia.

Lateo Solutions was founded in 2014 with a simple objective: deliver measurable commercial outcomes through better visibility, stronger acquisition strategies and continuous optimisation.

My background spans SEO, paid search, analytics, conversion optimisation and digital strategy. Having worked both in-house and as a consultant, I understand the challenges faced by leadership teams that need marketing to deliver commercial results rather than simply activity.

Today, I work with organisations looking to improve search visibility, generate demand and build sustainable growth systems that support long-term success.

24+ 

Years Experience

£50M+

Revenue Influenced

UK & AUSTRALIA

Markets Served

130+

Projects Delivered

SELECTED EXPERIENCE

Founder & Director, Lateo Solutions | 2014 – Present
Helping organisations improve visibility, customer acquisition and commercial performance through SEO, paid media, analytics and AI-driven growth systems.

Head of SEO & Paid Media, TES Global
Led SEO and paid media strategy for one of the world’s largest education publishers and professional development platforms.

SEO Manager, Wellcome Trust
Managed organic search strategy and digital optimisation initiatives for one of the world’s leading charitable foundations.

Military Service
Former British Army Reservist with the Honourable Artillery Company (HAC), developing leadership, resilience and decision-making skills that continue to influence my approach to business today.

HOW WE WORK

Evidence Before Opinion
Successful growth programmes are built on data, research and measurable outcomes rather than assumptions.

Systems Before Tactics
Sustainable growth comes from repeatable systems that continue delivering value over time.

Commercial Outcomes First

Visibility, traffic and engagement are only valuable when they contribute to revenue, leads and business growth.