IMPACT STUDY
Turning Digital Demand Into Commercial Growth
How a multi-channel visibility and growth programme contributed to a 24.25% increase in revenue for one of the UK’s leading regional law firms.
SECTOR
Legal Services
FOCUS
Visibility
Acquisition
Conversion
Growth
DURATION
Ongoing Partnership
CLIENT
Tees Law
24.25%
REVENUE GROWTH
£40.4M→ £50.4M
REVENUE INCREASE
12.36%
CONVERSION RATE
CHALLENGE
Increase commercial performance in a highly competitive legal services market
Tees Law operates in one of the UK's most competitive professional services sectors, where visibility, trust and lead quality directly influence commercial performance.
The objective was not simply to generate more website traffic, but to improve the quality of enquiries, strengthen conversion performance and deliver measurable commercial growth.
APPROACH
Programme components
Leading UK law firm, Tees, approached Lateo Solutions with a significant challenge. In the competitive areas of Family Law and Medical Negligence, a lack of advertising activity and an underdeveloped digital strategy were causing them to lose market share. Their website had untapped potential for driving traffic and generating leads.
Rather than treating channels independently, we focused on the entire customer acquisition journey:
Visibility
- Technical SEO
- Content optimisation
- Organic growth
Acquisition
- Paid search
- Demand capture
- Lead generation
Conversion
- Landing pages
- User journeys
- CRO
Measurement
- Attribution
- Reporting
- Decision support
CLIENT PERSPECTIVE
“Lateo Solutions has been instrumental in managing our website development and PPC campaigns. Thanks to their efforts, we've seen a significant increase in leads, which directly impacts our business growth, and Lateo Solutions has consistently delivered outstanding results in this aspect.”
- Liz Lewis, Director of Marketing at Tees Law