In the fast-paced world of digital marketing, staying ahead of the curve is key to success. That’s why we’re bidding farewell to the old and welcoming the new with open arms. Say goodbye to Universal Analytics and say hello to GA4, the future of analytics. In this blog post, we’ll guide you through the transition process, equipping you with all the essential information about GA4 implementation and the crucial steps you need to take before the approaching deadline.
Why the Shift to GA4?
A few months ago, Google alerted all users that starting from 1st July 2023, Universal Analytics will no longer process new data. Instead, Google is launching Google Analytics 4 (GA4). With the deadline fast approaching, it’s crucial to understand what this shift means for your business and why it’s essential to make the transition. We’ve include some of the key features below.
Enhanced Measurement:
GA4 offers automatic or enhanced tracking of important actions people take on your website. This includes pageviews, scrolling, video views, outbound link clicks, file downloads, and more. GA4’s enhanced measurement provides a deeper understanding of user engagement.
Exploration Reports:
GA4 introduces new exploration templates that help you visualise the performance of your data more easily. These templates include Funnel, Behavior Flow, Segment Overlay, and more, making it simpler to gain insights from your analytics.
Events:
GA4 tracks default events through its enhanced measurement feature, but it also allows you to create custom events to track specific actions on your website. Whether it’s tracking button clicks, PDF downloads, or adding items to a cart, GA4 gives you more flexibility.
Conversions:
Tracking conversions in GA4 differs from Universal Analytics but is made easier. GA4 offers greater flexibility in creating and naming conversions based on your specific requirements, allowing for more personalised tracking.
GDPR Compliance:
To be GDPR compliant, GA4 must be configured correctly. Factors such as sharing GA4 data with other platforms like Google Ads will impact the approach you take. Explicit cookie acceptance may be required for data sharing, but if the data is not shared, GA4 can be used without explicit cookie acceptance. GA4 enables IP anonymisation by default, ensuring user privacy.
Data Streams:
GA4 allows you to create multiple data streams for your website and app, enabling separate tracking and analysis. Creating data streams connects your digital assets with GA4 to pass on valuable data signals.
Machine Learning:
GA4 incorporates built-in machine learning, which drives automated insights, predicts future behavior, and offers new predictive metrics. Take advantage of this powerful feature to gain deeper insights into your audience.
Measurement Model:
GA4 measures data in “events” instead of “sessions” like in Universal Analytics. Understanding this shift in measurement is crucial to effectively analyze and interpret your data.
Are you ready to take on your GA4 Implementation?
GA4 is not just a simple replacement for Universal Analytics; it is now an enterprise-level analytics tool that offers advanced capabilities and insights. While you can switch to GA4 on your own, investing in a professional setup and configuration is highly recommended to unlock the full potential.
At Lateo Solutions, we specialise in helping businesses navigate the transition to GA4. By investing in a professional build, you gain access to in-depth tracking and measurement capabilities that allow you to analyse your data with greater detail and precision. The implementation ensures that all aspects of GA4, from property setup to event tracking, are optimised for your specific business needs. From mapping goals and conversions to configuring advanced tracking features, a professional setup ensures that your analytics implementation aligns perfectly with your business objectives.
If you need help with your GA4 set up, reach out to Dale and the team at Lateo Solutions. With offices based in Australia and the UK, we’re here to help you succeed in the ever-evolving world of digital marketing. Book a discovery call or send us an email today to get started!
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