Our CRO Booster Checklist for Your Ecommerce Success
Why CRO?
The goal of CRO (conversion rate optimization) is to maximize the number of visitors who complete a goal on your website. This can mean anything from signing up for a newsletter, watching a video or making an online purchase.
Conversion Rate Optimisation
In order to increase the amount of conversions you receive, you need to make sure that your website is optimized properly. Your site needs to be built around your audience and what they want, not what you think they might want. This means that any time spent trying to guess what your audience wants will result in wasted resources and low conversion rates.
CRO Process & Strategy
CRO can give you better results if you have a process & strategy in place. At Lateo, we’ve our own personalized strategy that provides meaningful growth & better results. We follow the 4-step mantra that builds a comprehensive CRO Strategy.
- Investigation
- Research
- Optimization
- Evaluation
Is Your Website Conversion Rate Low?
Leverage CRO process into your Customers Funnel to Increase your Conversions
You’ve spent time and money building your website, and now you want to see it generate more business right? But how do you go about doing that?
The answer is Conversion Rate Optimisation (CRO).
Our CRO Services
CRO AUDIT
Using CRO audit we will do an end-to-end assessment of the state of your site to identify low hanging fruits that can be picked up to optimize the user experience in a better way to deliver results.
CRO Strategy
Our CRO Strategy has a 4-step mantra which includes Investigation, Research, Optimization, and Evaluation. This steps help us determine the strategy to collect data, identify business objectives, KPIs,
goals, Hypothesis, discover opportunities and implementation.
CRO PROCESS
CRO Process is achieved after performing hypothesis, AB testing, PIE framework, behaviour analysis, and heatmap analysis. It is the process of enhancing your website for better user experience and ultimately increasing the conversion rates.
CRO Implementation
In the CRO Implementation stage, we work on the optimization which is the 3rd part of the cycle were in we implement our finding which provide value to the end user.
CRO TESTING
In the CRO Testing stage, we use the hypothesis that has been observed during our research phase to carry on the A/B testing to see which pages are performing better for an allocated user base.
CRO Analysis & Reporting
In the final stage of CRO Analysis & Reporting, we determine the end results of our implementations by analyzing our analytics reports and measuring the outcomes.
